Can Design
Brewery Under the Mountain
Silver Addy Award
A very nerdy passion-project, this fictional brewery produces ales with a fantasy spin. The goal was to bring in 21-50 year olds who enjoy the fantasy genre by using thorough storytelling and a sleek monoline style. It highlights a modern blackletter and bright colors over a matte black can color, and uses immersive copy-writing to bring the concept home.
![](https://cdn.myportfolio.com/513170a1-d71f-4caa-9054-6bd9398c12d4/1a5d835a-d1a6-49ff-85c2-cc6a84ae5c82_rw_1200.png?h=32961f7d2c657c4a8618e28467814cd1)
![](https://cdn.myportfolio.com/513170a1-d71f-4caa-9054-6bd9398c12d4/85ce72a7-af60-4abd-be4a-89f61e1e9241_rw_1920.png?h=27acb4110c531cbc9b5b265068e17927)
![](https://cdn.myportfolio.com/513170a1-d71f-4caa-9054-6bd9398c12d4/56c38d04-084b-4eb9-ade0-2dd7cd70534c_rw_1200.png?h=d6a7e742f52e6166952522e1ad434599)