Can Design
Brewery Under the Mountain
Silver Addy Award

A very nerdy passion-project, this fictional brewery produces ales with a fantasy spin. The goal was to bring in 21-50 year olds who enjoy the fantasy genre by using thorough storytelling and a sleek monoline style. It highlights a modern blackletter and bright colors over a matte black can color, and uses immersive copy-writing to bring the concept home.

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